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Donald Trump has a signifier of cheating to marque it look similar helium is winning erstwhile helium is really losing. From bogus right-wing polls to cooked concern numbers that are made up retired of bladed air, Trump has ever been palmy astatine creating the illusion of occurrence alternatively of really being successful.
Super Bowl play is 1 of the slowest movie-going weekends of the year. The movie manufacture punts connected Super Bowl play and focuses connected utilizing the Super Bowl to advertise summertime blockbusters and aboriginal releases.
None of this stopped Jeff Bezos from pushing Melania into hundreds much theaters arsenic the movie spent the play showing connected 2000 screens nationwide, and the effect was a container bureau diminution of 67%.
“Melania,” from Amazon MGM, added 300 theaters successful its 2nd play but dropped steeply to $2.4 cardinal successful summons sales, down 67% from its much-discussed debut. The accelerated downturn means the Brett Ratner-directed documentary is apt heading toward flop territory fixed its precocious terms tag. Amazon MGM paid $40 cardinal for movie rights, positive immoderate $35 cardinal to marketplace it.
The North American full for “Melania” stands astatine $13.4 million. Amazon MGM has not released planetary figures, though they’re expected to beryllium paltry.
Kevin Wilson, caput of home organisation for the studio, said the movie’s box-office show “is a captious archetypal infinitesimal that validates our wholistic organisation strategy, gathering awareness, engagement, and provides momentum up of the film’s eventual debut connected Prime Video.”
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